SPECIALIST - PUBLIC RELATIONS

Posted Date 1 month ago(2/24/2020 2:44 PM)
Job ID
2020-13335
Category
Marketing/Sales

Overview

The Public Relations Specialist will implement project development, facilitate media interaction, proactively develop pitches and cultivate relationships with media. The Public Relations Specialist own specific relationships at the property level to keep abreast of initiatives and priorities across a variety of different business functions.

Responsibilities

 

  • Responsible for initiating, overseeing and receiving appropriate approvals for the property’s public relations programs to promote awareness of the property and increase trial.
  • Assist with the management of media and development of media initiatives and goals such as gaming, hospitality, spa, food and beverage, entertainment, retail and sports.
  • Handle high profile, high risk issues with finesse and determine appropriate course of action.
  • Serve as the primary liaison to public relations agencies and direct assignments as required to initiate writings, projects, campaigns, etc.
  • Conduct media interviews, professionally appear on-camera and on-air for radio.
  • Coordinate and execute media events including, but not limited to, red carpets, social media events, photo shoots for newsprint, live TV coverage and radio villages.
  • Serve as public relations representative for special events, entertainment, festivals, celebrity appearances.
  • Conduct executive interviews for media and branding initiatives.
  • Cultivate and maintain relationships with the media and community leaders.
  • Manage all media and broadcast production that is being executed on property.
  • Hire in house photographer and videographer for media related events.
  • Write, proofread and edit all Press Releases, news articles, advertorials, scripts and copy points.
  • Distribute press releases to media.
  • Assist in coordination of media credentials and entertainment concerts in Hard Rock Live.
  • Attend and support various charity and sponsorship events within the community/ on property.
  • Develop department members’ knowledge and skills through education, training, coaching, counseling, etc.
  • Oversee compliance with all regulatory requirements.
  • Perform other duties as assigned.

 

Qualifications

  • Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or equivalent education and experience.
  • At least 3 years of experience within Public Relations, Journalism, Communications or related field.
  • Strong organization skills a must. Detail-oriented and multi-task during high-stress situations.
  • Able to meet short-notice deadlines.
  • Able to demonstrate in-depth knowledge and passion for media relations practice and social media strategy.
  • Able to manage high impact and critical communications situations.
  • Strong working knowledge of local, regional and national media industry.
  • Demonstrated professional, effective writing skills and polished verbal skills.
  • Excellent customer service skills.
  • Have interpersonal skills to deal effectively with all business contacts.
  • Professional appearance and demeanor.
  • Work varied shifts, including weekends and holidays.
  • Currently hold or have the ability to obtain a Casino Employee Registration issued by the New Jersey Division of Gaming Enforcement.

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