Hard Rock International

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Director of Database Marketing

Director of Database Marketing

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This position is responsible for developing, both long and short-term, marketing strategies.


  • Develops strategic and tactical marketing plans for the entire property which will include: Database Marketing, Direct Mail, Player Development, Hotel Operations, Table Games Operations and Slot Operations.
  • Manages team of database professionals in their efforts, ensuring appropriate levels of productivity, accuracy, and successful outcomes.
  • Coordinates operational details and considers all elements necessary to execute profitable programs. This includes staying within budget and meeting all deadlines.
  • Evaluates current levels of play and effectiveness of all direct mail, special events and promotions.
  • Recommends alternative solutions to enhance participation and levels of play.
  • Plans and develops criteria for maximum use of casino complimentaries and develops and maintains controls and availability in accordance with approved policies.
  • Oversees the development and production of monthly direct mail programs, including: list generation, proformas, creation of offers, creative, production, implementation, communication and post-campaign analysis.
  • Maintains up-to-date knowledge of all electronic gaming machines, table games, player tracking systems, computer systems and applications that comprise the Player’s Club system, promotions, events, entertainment and general property information.
  • Provides operating reports and program analysis.
  • Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts.
  • Develops and maintains procedures and standards relating to database management and monitor transaction activity.
  • Safeguards the confidential nature of all departmental and company records.
  • Develops department team members’ knowledge and skills through education, training, coaching, corrective counseling, and positive leadership.



  • Bachelor’s degree in Marketing or Business Administration required.
  • Three (3) to seven (7) years Casino Database/Marketing Management experience.
  • Experience in advanced-level use of casino database programs and casino management systems required.
  • Director level experience in large casino database management strongly preferred.
  • Must be possess basic mathematical skills.
  • Expert knowledge of Excel including Pivot Tables and Vlookups.
  • Proven ability to write database extract queries using SQL.
  • Ability to deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
  • Excellent communication skills, judgment, high moral integrity and strong work ethic.
  • Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
  • Strong organizational, planning, public and interpersonal relations skills.
  • Strong computer skills including MS Office applications.
  • Tactful problem-solving abilities and work schedule flexibility required.