This position is responsible for developing, both long and short-term, marketing strategies.
Develops strategic and tactical marketing plans for the entire property which will include: Database Marketing, Direct Mail, Player Development, Hotel Operations, Table Games Operations and Slot Operations.
Manages team of database professionals in their efforts, ensuring appropriate levels of productivity, accuracy, and successful outcomes.
Coordinates operational details and considers all elements necessary to execute profitable programs. This includes staying within budget and meeting all deadlines.
Evaluates current levels of play and effectiveness of all direct mail, special events and promotions.
Recommends alternative solutions to enhance participation and levels of play.
Plans and develops criteria for maximum use of casino complimentaries and develops and maintains controls and availability in accordance with approved policies.
Oversees the development and production of monthly direct mail programs, including: list generation, proformas, creation of offers, creative, production, implementation, communication and post-campaign analysis.
Maintains up-to-date knowledge of all electronic gaming machines, table games, player tracking systems, computer systems and applications that comprise the Player’s Club system, promotions, events, entertainment and general property information.
Provides operating reports and program analysis.
Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts.
Develops and maintains procedures and standards relating to database management and monitor transaction activity.
Safeguards the confidential nature of all departmental and company records.
Develops department team members’ knowledge and skills through education, training, coaching, corrective counseling, and positive leadership.
Bachelor’s degree in Marketing or Business Administration required.
Three (3) to seven (7) years Casino Database/Marketing Management experience.
Experience in advanced-level use of casino database programs and casino management systems required.
Director level experience in large casino database management strongly preferred.
Must be possess basic mathematical skills.
Expert knowledge of Excel including Pivot Tables and Vlookups.
Proven ability to write database extract queries using SQL.
Ability to deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
Excellent communication skills, judgment, high moral integrity and strong work ethic.
Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
Strong organizational, planning, public and interpersonal relations skills.
Strong computer skills including MS Office applications.
Tactful problem-solving abilities and work schedule flexibility required.