Hard Rock International

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Social Media Manager

Social Media Manager

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Reporting to the Director of Marketing, the position's primary responsibilities are to lead to all social media marketing efforts such as but not limited to research, strategy and implementation of emerging forms of digital media, social media, and paid online advertising.








  • Lead strategic efforts for the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
  • Responsible for maintenance, engagement and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram as well as, new/emerging platforms.
  • Develop strategy and implement marketing campaigns across online OTA sites and other third party review sites to include: Trip Advisor, Yelp, Expedia, Hotels.com, Trivago, etc.
  • On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
  • Develop strategy for executing paid campaigns that drive click through, revenue, trial and visitation.
  • Develop innovative and new ideas that move the property forward in terms of social media photography and video
  • Strategize, establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
  • Lead community engagement and involvement efforts.
  • Stay abreast of trends, technologies and advancements in social, mobile and online review sites.
  • Oversee production and implementation of social campaigns.
  • Develop Hard Rock blog strategy and ensure content is driving engagement and search optimization alongside the Digital Marketing Manager.
  • Maintain monthly budget for all resort social support.
  • Lead local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
  • Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
  • Partner with advertising team to ensure alignment between digital and traditional media.
  • Work closely with Internet Marketing to integrate social media into online brand campaigns.
  • Support Hard Rock International initiatives through social campaigns where appropriate.
  • Serve as the liaison between Human Resources, Seminole Gaming Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
  • Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
  • Support other key marketing efforts as needed.



Bachelors’ in hotel management, hospitality, marketing and business administration.  A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience. 


Additional Requirements:

·        At least 5 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.

·        At least 2 years of social media/web 2.0 experience as an online marketer.

·        Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.

·        Experience in leveraging social media platforms for an advertising campaign.

·        Understand social media including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.

·        Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.

·        Strong written skills. Attention to detail.

·        Ability to effectively communicate in both written and verbal formats.

·        Ability to assist in the planning, development, and implementation of projects/programs.

·        Work well under pressure of deadlines.

·        Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.

·        Experience preferred in brand management, development and implementation.

·        Excellent customer service skills.

·        Have interpersonal skills to deal effectively with all business contacts.

·        Professional appearance and demeanor.

·        Work varied shifts, including weekends and holidays.

·        Able to effectively communicate in English, in both written and oral forms. 


Work Environment:

  • While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  • The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public. 
  • Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.


While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).